General communication, seven-week internship
Uvibes
Uvibes is a web app designed to energise friendly and cultural meet-ups within communities. Started in partnership with the University of Perpignan, the platform aims to connect nearly 35,000 users from launch, breaking isolation by creating genuine social bonds around shared interests, far from the codes of dating apps.
The brief
On the eve of its launch, Uvibes faced a major challenge: building awareness and winning over a future community of 35,000 people with limited financial and human resources. The still-young brand lacked a defined content strategy and a confident visual and sound identity. Solid foundations were needed to make the launch a success and engage the first users.
Strengths of the internship
- Real autonomy, which let me be proactive, creative and pick up new tools.
- A very broad scope, covering the whole communication chain: strategy, video, audio, design.
- A culture of constant feedback, for fast improvement and skill building.
- An effective, complementary collaboration with my fellow intern.
Missions
Build a striking brand identity
- Refine the app’s logo and icons for better legibility.
- Sharpen the slogan to make it more direct and memorable: “The unexpected starts here.”
- Design a waiting page in Figma to capture interest before launch.
Develop an engaging video content strategy
- Produce testimonial videos consistent with the website’s message.
- Produce MOOCs, short educational videos, in a dynamic format.
- Research and create promotional videos with generative AI: Sora, Veo, Hailuo.
- Edit and optimise video content with After Effects and CapCut.
Establish an audio presence
- Launch the brand’s first podcasts on self-marketing and communication.
- Handle audio editing in Audacity and Adobe Audition, and create a recognisable jingle.
Improve search visibility and the web platform
- Integrate content on WordPress for the Eclatens association’s website.
- Audit the website’s SEO and make recommendations.
- Write optimised content to improve the site’s ranking on search engines.
Deliverables
Web audit and recommendations
Promotional and testimonial videos
Three versions for three audiences: groups, companies, students.
Promotional video
Promotional videos made with generative AI
Research and production with generative video models, to test what these tools already allow a small team to do.
MOOC format and educational content
Brand identity redesign
A tighter slogan, “What if the unexpected started here” becomes “The unexpected starts here”, and harmonised logo colours.
Print design
Co-production of a half-page promotional poster for the University of Perpignan student guide.
Brand jingle
Brand podcasts
First episodes on self-marketing and communication, edited in Audacity and Adobe Audition.