Visual identity, promotional video and website
BTS Communication
A project distinct from the school’s case study: here, the programme itself. The BTS in Communication at the Lycée Aristide Maillol is a selective, two-year public programme leading to a national two-year higher education diploma. It trains professionals able to design, run and follow up communication actions, through practical projects, operational monitoring and awareness of ethical, economic and legal issues.
The brief
The programme looks vague to prospective students and their parents, who struggle to grasp its real scope.
Goals
- Help target audiences understand the programme through a clear presentation.
- Make people want to apply.
- Strengthen the BTS’s image against private communication courses seen as misleading.
Strengths
- A free programme, certified by the State
Weaknesses
- A vague programme, with little information available
Missions
- Carry out a strategic analysis.
- Produce a presentation video for the programme, with guidance from Florent Pallares, film teacher.
- Create the programme’s visual identity and its website.
Deliverables
Strategic groundwork
Creative leap, evocation concept
Brand identity
Logo and brand guidelines for the programme.
Promotional video for social media
Website
A showcase site I designed and built to make the programme legible on one page: why choose it, career paths, gallery of real projects, teaching team, student testimonials and open days. Online, still under construction.
